01
AI & Automation Strategy
I find the workflows where AI will save time, reduce errors, or unlock growth — and skip the ones that won't.
- Workflow audit
- ROI-ranked automation roadmap
- Buy / build / Zap decision framework
AI & Automation Strategist at Zapier
Helping teams of all sizes
harness AI and automation.
I help teams turn AI from buzzword to workflow. With Zapier's 9,000+ app integrations, 477+ AI tools, and 30,000+ MCP-ready actions, we can automate the work that slows you down.
0
app integrations on Zapier
0
MCP-ready actions for AI agents
0
AI tools natively connected
A few apps I connect
Zapier
OpenAI
Anthropic
Gemini
HubSpot
Salesforce
Slack
Notion
Airtable
Google Workspace
01 · What I do
Three ways I help teams
put AI to work.
02
AI Agents & Workflow Systems
I build the systems: AI agents, multi-step Zaps, Tables, Interfaces, and custom integrations.
- AI agents & assistants (GPT, Claude, Gemini)
- Multi-step Zaps + Paths + Sub-Zaps
- Custom code, webhooks & data pipelines
03
Team Enablement & Training
Hands-on workshops so your team can build safe, reliable automations without waiting on engineering.
- Live workshops
- AI & automation governance playbook
- Internal review & rollout cadence
02 · Results
Real outcomes from teams
using Zapier.
A few examples of what well-designed automation can unlock.
42hrs/wk
Saved after AI workflows went live
87%
Reduction in lead errors after automation rollout
5.5×
ROI on Zapier, plus $40k+/yr saved from one workflow
27%
Of IT support tickets solved automatically with Zapier
Teams of every size automate with Zapier
Nvidia
Airbnb
Meta
Lowe's
Cursor
Samsung
Okta
Mastercard
Dropbox
Shopify
Zapier has become a critical part of Superhuman's operating backbone. When we can design workflows ourselves, we can respond to stakeholder needs without relying on engineering resources.Nina Mirabella Senior Director, Marketing Operations · Superhuman
03 · How I think
The AI Automation Spectrum.
Not every problem needs an agent. The best system is usually the simplest one that works.
Determinism
Inference
Workflow
New Lead
Add to CRM
Send SMS
AI Workflow
New Lead
Add to CRM
AI: Write Message
Send SMS
"Agentic" Workflow
New Lead
AI: Research company
AI: Analyze knowledge base
Add to CRM
AI: Write Message
Notify Rep
Send SMS
Agent
New Lead
New Email
AI
Instructions
Knowledge
Tools
Send SMS
Add to CRM
The best work usually happens in the middle: reliable workflows with just enough AI.
Zapier
AI & Automation Strategist
04 · About
Built with the platform
I know best.
I'm Ari, an AI & Automation Strategist at Zapier. I help startups and enterprise teams turn messy workflows into reliable systems.
I also build the systems myself: AI agents, outreach engines, lead scoring, CRM cleanup, reporting, and internal tools.
If you're staring at a spreadsheet thinking "this shouldn't be my job", you're probably right.
RoleAI & Automation Strategist, Zapier
AudienceTeams of all sizes
FocusAI orchestration & ops automation
Let's talk
Show me 30 minutes
of your workflow.
I'll help you find the workflows where AI and automation can save real time. No deck, no pitch. Just a practical map of what to build.
- SOC 2 Type II
- GDPR & CCPA
- 99.9% Uptime
- SAML SSO + SCIM
